Gap Inc Essay Example | Topics and Well Written Essays - 1750 words

Gap Inc - Essay Example Thirty-seven years ago, Gap Inc. started its humble beginnings with big dreams that spun into a golden international retail enterprise of highly-respected apparel lines. From a handful of employees at its historic California home, Gap Inc. has now hired over 160,000 employees all over the world that support the brand names it carries. With more than 4,250 stores, Gap Inc. boasts of its worldwide lead as a retailer for clothing, accessories and personal care products under the brand names of Gap, Banana Republic and Old Navy. By the year 21st century the complexity of the fashion industry has acknowledged the changing moods of dressing. Dressing down according to Kelly and Silverstein (2005) became an acceptable norm for the society whose rules for dressing became relaxed and interest in fashion waned. With home-based jobs sprouting people saw no need to buy fashionable clothes. Ordinary retail and clothing sales saw a disappointing decline as the millennium ushered in comfort dressin g. Gap Inc., whose target clients are teens and the middle market with its basic style should see a logical push compared to Banana Republic's affluent clientele and Old Navy's fashionable yet bargain minded customers.Gap Inc. however, suffered tremendous drawbacks against its gracious fashion profit enjoyment of the 90's that Brady attributed to its electronic retailing in 1997, as prevailing modes of expression sank the sales of summer 2001. Hea revealed how store sales showed a 12% dip compared to the previous year. Given the sales shortfall, shares of stocks remained on the defensive that Hea positively believed could pick up during the fall months. However August and September saw weak store traffic owing to the lack of buyers' enthusiasm for its apparel lines. The Old Navy division suffered the highest setback with the biggest sales drop that then CEO Millard Drexler acknowledged as its priority, "the need to find the right balance between key items and fashion". In its numero us attempts to survive the fashion crash, Drexler was later replaced in 2002 according to Brady(2003) that has brought in bolder colors that certainly help cut the inventory, squeezed out costs and helped Gap triple its earnings and stocks rose to more then $18 per share. The GAP strategies By redesigning a "look" to fit in with the season and the environment, Gap's strategies included highly focused surveys and research on consumer needs and fashion trends that high-lighted classifying its clientele from the "style-conscious, updated and classic" individuals according to Brady(2003). Gap, has also adapted the different mixes provided by Levy and Weitz (2004, Ch.2) that retailing systems should carefully observe with strong emphasis on the merchandise. According to them, much focus on its products centered on the ability to recognize versatility in style, assortment and variety without sacrificing its quality. Fit being an important factor in the clothing apparel line, assumed that its predictability should announce its availability that consumer research brings into its designs for must-have clothes. Although the millennium trend was to dress down and simplify, the smugness brought by the old Gap designs were too obtainable with other cheaper competition. A variety of choices for the shopper in style and a wider array of color definitely zeroed in the buying spree. Gap's predictability in the 1990's saw a gradual yet significant progress that has seen improvement on its credit rating and debt reduction in the 3rd quarter of 2003. Webb then announced its CEO Paul Pressler's move to repurchase its common stocks. Price Adjustment according to the law of supply and demand hammers specific changes to maximize profit and minimize markdowns according to Chorafas (2002). Prices change but are highly capricious in trying to match the demand. Gap, has however attached a stigma to dynamic pricing that the fashion industry equates with consumers flocking stores only

Online E-Petition System Literature review Example | Topics and Well Written Essays - 1250 words

Online E-Petition System - Literature review Example As such, in the midst of various possibilities of providing formal online participations platforms for citizens, e-petition systems have been considered as being official and fully operational online democracy activity for parliaments and governments, as well as for non-governmental institutions across the globe. The first of its kind was done in 2000 by the Scottish government; it was apparently the first online petition or e-petition system to be established anywhere in the world by an elected parliament (Susha and Gronlund, 2012; Medaglia, 2012). This was followed in 2002 by the Parliament of Queensland, which also designed and developed its own e-petition system. The Bundestag, German’s Federal Parliament also followed suit and has been, since 2005, operating an e-petition system that is more similar to the one established by the Scottish parliament. Not only parliaments followed this path, governments and other non-governmental institutions also followed this path; for in stance, the office of the British Prime Minister in 2006 launched an e-petition system dubbed the British Prime Minister’s e-petition system (Ralf Lindner and Ulrich Riehm, 2009; Beddie et al., 2001). In comparison to other forms of formal, codified, and institutionalized online political participation, which are albeit less advanced, e-petitions which have a quite impressive uptake by a number of public institutions still remains more an experimental concept; limited to very specific purposes (Taylor-Smith and Buckner, 2009). For instance, online voting, a form of online participation in referenda and general elections has been introduced in various jurisdictions across the globe; however, most governments eventually have refrained from these online political participation systems because of unresolved legal, technical, and political challenges (Kriplean et al., 2009; BÃ ¶hle and Ulrich Riehm, 2013). In the US, as well as in many jurisdictions throughout

Read Chapters Three and Four of your text Corporate Universities and Essay

Read Chapters Three and Four of your text Corporate Universities and respond to the topic questions - Essay Example Meister says that the principle of corporate university is based on flexible approach so that they are able to incorporate the environmental changes within their work paradigms. My company keeps evolving with outside changes through creation of constant learning environment. The company’s well defined hierarchical organizational structure is designed to cater to the wider perspectives of competitive business. Coaching and feedback are top priority that enables us to keep up with the challenges of the time. I agree with Montgomery (2008) that changing times require more dynamic strategic goals to meet the emerging new challenges. My company’s plans and actions in promoting its dynamic business goals are aligned to its values which thrive on change. While corporate university is a recently evolved concept, the imperatives of providing a learning environment for the workers have been consistent with the vision and mission of our company since its inception. I strongly believe that training programs facilitate the acquisition of skills and necessary knowledge to develop a wider perspective towards various issues. Indeed, the company has been able to provide the hierarchy of workers with a wider scope for professional growth in the area of core competencies. Meister believes that the basic goal of the corporate universities is to ensure that the corporate bodies are able to easily adapt to the fast changing equations of the global business so as to maintain market position. They do that through partnership with other businesses and educational institutes. The alliances help to provide a wider database of new resources and knowledge acquisition. It facilitates development of curricula based on real situation and incorporates the demands of the changing times. Thus, the corporate universities are able to exploit the huge

Dance Critique Essay Example for Free

Dance Critique Essay In Fall 2012 there was a production called Jubilation taken place in El Camino College in the Campus Theatre. The Dance consist of many different styles of dancing from African dance by Nichole â€Å"Nittche† Thompson Spirit Within, to Tango as demonstrated in La Revancha Del Tango, choreographed by Imara Quinonez. One of the most common and best performed dances that was presented in the production were The Gift and Broadway Bound, choreographed by Bernice Boseman. Broadway Bound consisted of twelve dancers, and performed as a single group of girls, a single group of guys, and girls and guys dancing together. However, in the performance of The gift there was just one guy that performed his solo. As the famous song of â€Å"The Little Drummer Boy† started, the lights appear on stage focusing on a boy who was sitting on a rock with his drum. He was wearing a white loose shirt with shorts and a red belt around him. The stage also had a white bright light in the back area of the stage. As the song started seven different characters came in one by one with different color of long dresses and had their heads wrap around with long cloths. As each dancer came in walking slowly step by step towards the bright back stage light, they raised the gift up high and continue walking slowly but this time out the stage. After everyone had exit the stage the drummer boy got up from the rock and went to the bright light and raise his drum up high. Then he begin to dance around to the beat of the drums around stage. At the beginning of the song the first seven dancers who entered walking had a repeatedly step walking in a line. As they approach the stage they moved across the stage using all the space from it. As they exit the drummer boy started dancing. He was doing a solo dance moving across the stage but mainly staying tin the middle area. The boy was doing different type of jazz movements while holding the gift in his hand for the whole remaining time. The work demonstrated by the boy was flowing smooth throughout the music and his dance. Bernice Boseman was trying to point out the cultural part of this dance which she added a visual scenario for us to understand the dance in a different way. By Bernice Boseman adding the gift carriers at the beginning of the performance her intent is to make us see that the gift carriers were rich people with a more expensive gift trying to give them to god. This was represented by the big bright light in back of the stage as god looking down on them. On the contrary, the drummer boy was not as â€Å"good looking† as the rich gift carriers and all he had to offer god was just a drummer with his music. The drummer boy dance to the song expressing his feelings out for giving the gift to god. He would move up and down stretching his harms up and the bringing them down like if he was having a thought for giving the gift to him. He felt like if his gift wasn’t as valuable as like the others. At the end of the performance he kneeled down and raised his drum to god as a gift. For the most part, The Gift was a great performance that made the audience knew the authors intent . The meaning of the song with the dance was very clear and the drummer boy was very focused in showing us the way he felt. In overall, the organization was very successfully and were all committed to the dance.

Biosensors Development for Hydrogen Peroxide Detection

Biosensors Development for Hydrogen Peroxide Detection An approach towards clinical diagnosis. 1. Introduction: The molecular oxygen is the basic source of energy for aerobic systems. Its consumption by the living systems produces the radical such as superoxide anion (O2). This is a highly reactive toxic radical and is implicated in numerous pathologies. The toxicity of the triplet oxygen is prevented by the involvement of enzymes. A real paradox is that hydrogen peroxide and superoxide ion have to be present in the living systems but their concentrations have to be controlled precisely so that they persist only for a short period in cells. Hydrogen peroxide belongs to a class of non-radicals reactive oxygen species [1, 2]. It is an important intermediate species in many biological and environmental processes. Moreover, H2O2 which is known as a cell killer due to its oxidizing power is required as a substrate for many enzymes. It has been shown to be present in the atmospheric and hydrospheric environments [3, 4]. H2O2 is a major reactive oxygen species in living organisms, better known for its cytotoxic effects and it also plays an important role as a second messenger in cellular signal transduction. Oxidative damages resulting from the cellular imbalance of H2O2 and other reactive oxygen species are related to aging and severe human diseases such as cancers and cardiovascular disorders. [5, 6] Furthermore, H2O2 is one of the products of reactions mediated by almost all oxidases. [7] H2O2 is generated in response to various stimuli, including cytokines and growth factors and is also involved in regulating diverse biolo gical processes from immune cell activation and vascular remodeling in mammals [8] to stomatal closure and root growth in plants[9]. In unicellular organisms an important response to the increased levels of H2O2 is the increased production of antioxidants and repair proteins to allow adaptation to these oxidative conditions[10]. Most biological sources of H2O2 involve in the spontaneous or catalytic breakdown of superoxide anions, produced by the partial reduction of oxygen during aerobic respiration and following the exposure of cells to a variety of physical, chemical and biological agents. As for example, activation of NADPH oxidase complexes generate superoxide and hence the H2O2. 2. A brief outlook of the hydrogen peroxide assays Unlike other reactive oxygen species H2O2 (a mild reducing and oxidizing agent) needs an initiator for the activation by the transitional metal or enzymes. This robust chemical characteristic of H2O2 made the assay rather difficult in the quantification compared to its other reactive oxygen species such as superoxide, hydroxyl radical, singlet oxygen, peroxyl radical, and such others. Methods useful for its assay include ultra-violet, infrared, Raman scattering, ESR, electro analytical techniques, metal-H2O2 complexes, enzyme mediated reactions, nanotechnogy, flow injection analysis, and biosensors. 2.1 Analytical methods based on the physical properties Numerous methods have been reported in the literature for the quantification of H2O2 based on its physical properties. These include electrochemical, optical thermal, ultrasonic, chromatographic methods and mass spectra [11]. The analytical methods based on its physical properties are rather restricted due to its relatively poor robustness and sensitivity for biomedical application. Methods assessible for the enzyme assay techniques include Synthetic labeled substrates including fluorogenic and chromogenic substrates Isotopically labeled substrates Fluorescence Resonance Energy Transfer (FRET) substrates Substrates with fluorescent labels with indirect detection Electrochemical assays Chemiluminiscence assays Bioluminescent assays Mass spectroscopy Nanotechnology Enzyme immobilization techniques For the development of analytical techniques and methods for the hydrogen peroxide assays, analytical chemists play a crucial role as they are mainly devoted to the development of methodologies or have been too much concerned with the analysis of isolated targeted material. 2.2 Quantification based on the electrochemical biosensor The modern concept of biosensors is a rapidly expanding field of instruments to determine the concentration of substances and other parameters of biological interest since the invention by Clark and lyons in 1962. Electrochemical biosensors are the analytical devices that detect biochemical and physiological changes. Early techniques of biosensors in the analysis of chemical and biological species involved reactions that took place in a solution in addition to catalysts and samples. In recent years, however the biosensor techniques have provided alternative systems that allowed the reactions without reagents to take place at a surface of an electrode. The immobilization techniques include physical adsorption, cross-linking, entrapment, covalent-bond or sometimes combination of all the techniques. International Status As it has been mentioned in the introduction of the proposal, a tremendous burst in research activities in the field of hydrogen peroxide measurement has increased over understanding about its role. Over the last few years, studies have suggested that oxidative stress plays a role in the regulation of hematopoietic cell homeostasis.[12] The generation of H2O2 is increased in response to various stresses, in which previous exposure to one stress can induce tolerance of subsequent exposure to the same or different stresses. [13] Oxidative stress is an important cause of cell damage associated with the initiation of many diseases.[14] It is also investigated that tissue injury due to free radical liberated by H2O2 during oxidative stress is the heart of periodontal diseases. [15] Many research papers describes that high levels of H2O2 is cytotoxic to a wide range of animal, plant and bacterial cells. Hydrogen peroxide has the ability to penetrate the cell membrane and form the hydroxyl radical OH. which is capable of causing high levels of DNA damage. [16] Evidences show that increase in the cellular levels of H2O2 play a major role directly or indirectly in sensitizing cancer cells to H2O2-induced cell death. Indeed, there is a growing literature showing that H2O2 can be used as an inter- and intra-cellular signalling molecule. [17] National status: A tremendous growth is taking place in developing hydrogen peroxide biosensor all over the world and also in India. As per the Indian scenario, different national research institutes and private companies have been working in this field. NPL, CEERI Pilani, IISC, IIT, Bengal Engineering and Science University and many more national institutes are working on this. Many of the private sectors like Biosensor Interventional technologies (India) Pvt. Ltd, Clearly a major obstacles in studying the roles of hydrogen peroxide has been the lack of widely available specific tools and methodologies Objectives The whole idea of the project is to develop a new ultrasensitive reagent, versatile, non-carcinogenic easily available so that there are no earlier reports. The proposal of new reagents for enzyme peroxidase based hydrogen peroxide assay. Principal investigator is interested to have an extensive catch over the kinetic assay by developing new kinetic equations by controlling different parameters such as pH, effect of co-substrate concentration etc., (iv) Methodology: The simple oxidative reaction of the H2O2 in the presence of enzyme can be explored by converting the co-substrates into optically detectable product. This includes a variety of oxidizing reagents based on the oxidative property of metals such as Co(II), Fe(II), Cu(II), and other metal ion catalysts. The assay based on simple oxidation comprises the optical methods such as spectrophotometry, spectroflurimetry, and chemiluminiscence. To overcome the relatively poor sensitivity and selectivity of the optical methods described below, peroxidase or metal porphyrins can be introduced to enhance the sensitivity of specific H2O2 detection. It is based on the specific H2O2 reaction with hydrogen donors on the catalysis of peroxidase or metal porphyrins, instead of oxidizing reagents. These optical methods of analysis are sensitive to the extent of micromolar and nanomolar H2O2 concentrations. As one of the most sensitive optical methods, chemiluminiscence is based on the reaction of luminol with H2O2 in basic solution in the presence of metal ions such as Fe(II), Cu(II), Co(II) and other metal ion catalysts [7]. Further chemiluminiscent methods were developed by the use of different oxidizing agents such as KIO4-K2CO3 [8]. Also attempts were made for the enhancement of chemuminiscent reaction by the use of p-iodopenol [9], gold nanoparticles [10], chitosan [11], resin [12] and DNAzyme [13]. Alternatively, fluorescent quantification has been applied to H2O2 based on the oxidation [14]. The generation of oxidized form can be measured by the fluorescent probes such as p-(hydroxyphenyl)propionic acid [15], ÃŽ ²- Cyclodextrin (CD)–hemin [16], N,N’-dicyanomethyl-o-phenylenediamine- hemin [17], Rhodamine B hydrazide-iron(III)-tetrasulfonatophthalocyanine [18], Fluorescein hydrazide [19], Haemin-L-tyrosine [20], Fluorescin [21], and ninhydrin [22]. Another approach was mainly based on the ROS fluorogenic reaction, which generally involves formation of oxidized forms which are highly fluorescent products [23-26]. There are also many spectrophotometric methods for the assay of H2O2 which are based on the oxidation and formation of the colored product. The spectrophotometry involves the methods based on guaiacol [27], 4-amino-5-(p-aminophenyl)-1-methyl-2-phenyl-pyrazol-3-one (DAP) N-ethyl-N-sulpho- propylaniline sodium salt (ALPS) [28], Phenol-AAP [29], Photofenton reaction-metavanadate [30], Fenton reaction [31], Pyrocatecol-aniline [32], H2O2-molybdate [33], Naphthalene-Agrocybe aegerita peroxidase [34], and phenol red-HRP [35]. The sensitivity of these optical methods can be further enhanced by the involvement of sequential flow injection analysis system. Principal investigator is interested to carry out modest research for the development of newer analytical procedures for the enzyme based substrate assay. Implementation of the project proposal involves of developing new reagents for the assay of peroxidase involving the use of amine, phenol related co-substrate assay for peroxidase. The main proposal of the research work will be dealt with alternative reagents to guaiacol, benzidine which are having it own disadvantages such as solubility in water, carcinogenic, economic viability. References: [1] C.L. Murrant, M.B. Reid, Detection of reactive oxygen and reactive nitrogen species in skeletal muscle, Microscopy Research and Technique, 55 (2001) 236-248. [2] M.P. Fink, Role of reactive oxygen and nitrogen species in acute respiratory distress syndrome, Current Opinion in Critical Care, 8 (2002) 6-11. [3] D. Price, P.J. Worsfold, R.F. C. Mantoura, Hydrogen peroxide in the marine environment: cycling and methods of analysis, TrAC Trends in Analytical Chemistry, 11 (1992) 379-384. [4] J.M. Anglada, P. Aplincourt, J.M. Bofill, D. Cremer, Atmospheric Formation of OH Radicals and H2O2 from Alkene Ozonolysis under Humid Conditions, ChemPhysChem, 3 (2002) 215-221. [5] M.C.Y. Chang, A. Pralle, E.Y. Isacoff, C.J. Chang, A Selective, Cell-Permeable Optical Probe for Hydrogen Peroxide in Living Cells, Journal of the American Chemical Society, 126 (2004) 15392-15393. [6] E.W. Miller, A.E. Albers, A. Pralle, E.Y. Isacoff, C.J. Chang, Boronate-Based Fluorescent Probes for Imaging Cellular Hydrogen Peroxide, Journal of the American Chemical Society, 127 (2005) 16652-16659. [7] D.A. Abramowicz, C.R. Keese, Enzyme-catalyzed reactions involving diphenyl carbonate, in, Google Patents, 1990. [8] M. Geiszt, T.L. Leto, The Nox Family of NAD(P)H Oxidases: Host Defense and Beyond, Journal of Biological Chemistry, 279 (2004) 51715-51718. [9] C. Laloi, K. Apel, A. Danon, Reactive oxygen signalling: the latest news, Current Opinion in Plant Biology, 7 (2004) 323-328. [10] D.J. Jamieson, Oxidative stress responses of the yeast Saccharomyces cerevisiae, Yeast, 14 (1998) 1511-1527. [11] D. Harms, H. Luftmann, F.K. Muller, B. Krebs, U. Karst, Selective determination of hydrogen peroxide by adduct formation with a dinuclear iron(iii) complex and flow injection analysis/tandem mass spectrometry, Analyst, 127 (2002) 1410-1412. [12] A. Nogueira-Pedro, T.A.M. Cesario, C. Dias, C.S.T. Origassa, L.P.M. Eca, E. Paredes-Gamero, A. Ferreira, Hydrogen peroxide (H2O2) induces leukemic but not normal hematopoietic cell death in a dose-dependent manner, Cancer Cell International, 13 (2013) 123. [13] B. Halliwell, M.V. Clement, L.H. Long, Hydrogen peroxide in the human body, FEBS Letters, 486 (2000) 10-13. [14] E.A. Veal, A.M. Day, B.A. Morgan, Hydrogen Peroxide Sensing and Signaling, Molecular Cell, 26 (2007) 1-14. [15] A. Mendi, B. AslÄÂ ±m, Antioxidant Lactobacilli Could Protect Gingival Fibroblasts Against Hydrogen Peroxide: A Preliminary In Vitro Study, Probiotics Antimicro. Prot., (2014) 1-8. [16] B. Halliwell, J.M.C. Gutteridge, Oxygen free radicals and iron in relation to biology and medicine: Some problems and concepts, Archives of Biochemistry and Biophysics, 246 (1986) 501-514. [17] S. Neill, R. Desikan, J. Hancock, Hydrogen peroxide signalling, Current Opinion in Plant Biology, 5 (2002) 388-395.

The Pigman :: essays research papers

The Pigman Lorraine is one of the main characters in the book called The Pigman. This book is about two kids, Lorraine and her good friend John. Lorraine has many different traits. One of her main traits is that she is paranoid. She also is very shy and softspoken, but can be a comedian otherwise. Lorraine can be extremely paranoid about doing things that she hasn't done before. She won't want to try something new unless it looks perfectly safe. Not that it is a bad thing, just that a lot of times it seems to get in the way of her having a good time. She seems to get this from her mother, which is always worried about her daughter and what boys might do to her. Lorraine's mother worries that she is wearing too short of dresses, or that the things that she wears are too "sexual". Even though Lorraine is quite paranoid, she doesn't seem to have a problem with ditching school. This is something that her and John would do often after they met the Pigman, Mr. Pignati. It seemed that she would never be the type to throw a party. It seemed in a way that John convinced her into it in a way. Lorraine can also be shy and softspoken. She never really stood up to her mom or rebelled in any way like John did. When her and her mom got into a fight, she was thinking about how she wanted to yell at her mom and the next minute she was over at the table comforting her. This showed that she did care about her mother, even if her mother was kind of strict. She would go along with a lot of things that John said just because she didn't want to stand up to him. This showed that she didn't really have a backbone, and that she was easily pushed around. Lorraine can also be a comedian. Her and John and Pigman would all take turns entertaining eachother by dressing up or doing something stupid, and she kept right up with them. She seemed to like to entertain people, but she just had to be in the right mood.

Google in China Essay

Google is the fastest growing Internet search engine company. Google’s mission is â€Å"to organize the world’s information and make it universally accessible and useful.†(International Business: Competing in the Global marketplace, pg 148-149) They have a mantra of â€Å"Don’t be Evil.† Google started this mantra to be the main message to show consumers they would not compromise the integrity of its search results. This case reviews the situation under which Google was required to censor its content and chose to launch its new search engine site. The case explains the role of the Chinese government and its regulations in the Internet market which had a negative effect on Google’s operations in China. In 2000, Google started a Chinese language service. This service was operated from the United States. Chinese authorities blocked the site in 2002 because China censors information to their citizens. This block surprised Google’s managers. This was a challenge the managers did not plan on. If they done their research of the Chinese Government and culture prior to launching the Chinese language service, they would have known the block would be inevitable and they could have tailored their service to the Chinese regulations, culture, and laws. Google knew China was an advantageous business and they would need to adapt their service in order for it to be acceptable and profitable. Google also had to move the Chinese operations to China. Operating from the United States caused slow connection speed and hinder their operation and growth. This was a good move because it enabled Google to employee Chinese citizens who would be able to help understand and adapt to the Chinese laws, regulations, and censorship demands. Google managers made a mistake by not researching their target market. However, they acted quickly in learning and correcting this mistake. Google still offered Chinese citizens a better search engine, but it was not without censorship. The Google search engine offers more results than its competitors, Yahoo, Microsoft’s MSN, and China’s own company, Baidu. Google states Chinese consumers will â€Å"get more information on their site, though not quite all of it.† (International Business: Competing in the Global marketplace, pg 148-149) In 2006, Google had 30 percent share of China’s internet search engines. Baidu had 40 percent. This left another 30 percent split between Yahoo and Microsoft’s MSN search engines. These percentages are good, especially when one considers Yahoo and Microsoft had entered the Chinese search engine market prior to Google. Baidu has several advantages over Google that are mostly associated with it being a Chinese based company, the search engine has â€Å"competence in pinpointing queries in the Chinese language† (Yin & Yulin, 2010, p. 4). Government relations with China are precarious for businesses effectiveness. Google did not have a clear understanding of what they would be involved in. China has become more supported and self-assured due to its increasing economic significance. They are more reluctant to be pressed by Western governments or companies into changing its long term regulations and censorship. Because of this aspect, China does not yet comprehend global strategies and the importance of global public relations. This causes them to be more rigid in their international business dealings. All-in-all, Google has been able to grow successfully in the Chinese search engine market and maintain the number two spot (behind Baidu) in China despite their lack of early research on the Chinese culture, governmental regulations, and laws. References International Business. Competing in the Global Marketplace, Seventh Edition, Chapter 3: Differences in Culture ISBN: 9780073381343 Author: Charles W. L. Hill copyright  © 2009 McGraw-Hill, a business unit of the McGraw-Hill Companies, Inc.