Case of Thabo Meli V R

THABO MELI v R Fact of the case : The defendants had taken their intended victim to a hut and plied him with drink so that he became intoxicated. They then hit the victim around the head, intending to kill him. In fact the defendants only succeeded in knocking him unconscious, but believing the victim to be dead, they threw his body over a cliff. The victim survived but died of exposure some time later. The defendants were convicted of murder, and appealed to the Privy Council on the ground that there had been no coincidence between mens rea and actus reus in order to put them liable for murder.Principle of the case : Approach use is the series of acts. This approach involves treating a series of distinct act as continuent parts of a larger transaction. Liability may be attached where at some point in the series of acts, the accused has the necessary mens rea even if the mens rea does not coincide precisely in time with act causing death. Argument by the appellant: The appellant cont ended that the two acts done were separate acts.The first act was done accompanied by mens rea which did not caused the death but the second act that caused death. They argued that the second act was not accompanied by mens rea, therefore, they were not guilty of murder. Defence by the respondent : it appears from the medical evidence that the injuries which deceased received in the hut were not sufficient to cause the death and that the final cause of his death was exposure where he was left at the foot of the krantz.There is no doubt that the accused set out to do all these acts in order to achieve their plan. Judgment of the case : It was impossible to divide up what was really one series of acts; the crime was not reduced from murder to a lesser crime, merely because the appellants were under some misapprehension for a time during the completion of their criminal plot; and, therefore, the appellants were guilty of murder.

Unit 9 P4

Unit 9:exploring creative product promotion P4: explain the reasons behind the choice of media in a successful promotional campaign. Brandon Baumgart IBS 1c P4 Version 3 30 may 2012 Mrs. Daymond From mouth-to-mouth to TV and Internet. In 1886 when coca cola started they didn’t had TVs, radios and Internet to tell people they have invented something new. So everything was from mouth-to-mouth, through the flyers, the newspapers or big wall paintings on high buildings.Later they could add the radio in this list. And that status they still have but how do they do that now a day? They do that most through the TV will al the happy people who drink Coke and with the happy and bright colours and their slogan: OPEN HAPPINESS. Why one the TV and Internet and not on the radio for example? Because if you hear a commercial on the radio you only HEAR and not see the commercial but on TV you SEE and HEAR the commercial and because of that you want a Coke.The number one reason is that almost everybody has now a day a TV, a computer and a smartphone with internet, so Cola has to go with their time and now they have a general site about all the different kinds of beverage the have, they also have a Coca Cola web shop, a Cola diet site, a Cola goes green site and many more. All these sites are for people want to know more about Coca Cola or buy their stuff. Coca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to carry its product.Unit 9: exploring creative product promotion P5: design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief @ Fair trade Max Havelaar products Brandon Baumgart IBS 1c P5 Version 1 27 January ‘12 Mrs. Daymond Table of contents 1. Introduction 2. Campaign brief 3. Creative brief 4. Budget and time lining 5. Mood board 6. Conclusion Introduction In this task you design a promotional campaign for a given product/service to meet the needs of a given campaign/creative brief @ Fair trade Max Havelaar. Fairtrade since 1988Max Havelaar Foundation was founded in 1988 by Nico Roozen and Frans van der Hoff in response to an urgent call of coffee farmers in Mexico. â€Å"Aid is good, but a fair price for our coffee is better. Then we don’t need to hold or hand,† they argued. With a fair price for coffee beans, small farmers take matters into their own hands. I hope you will learn as much I will with typing this report. Campaign brief Background to the proposed campaign The Max Havelaar Foundation grants since 1988 in the Netherlands, a hallmark of coffee at a fair price for producers in the market.The initiative was developed in consultation between Mexican coffee farmers and a Dutch aid organization. The organization is further supported by ICCO, an interchurch organization for development. The initiative was copied: Max Havelaar is now also the name of the only independent fair trade label for food s whose producers in Latin America, Africa and Southeast Asia by buying a higher price than the world price is paid. On top producers receive a premium as an extra.The name comes from the book Max Havelaar (1860) by Multatuli, which injustice is made of coffee farmers in the former Dutch East Indies. The mark guarantees that organizations of small farmers or plantations in developing countries receive a fair price for their products. Although the mark, partly because of his name, especially evokes associations with coffee, it is also found in ice cream, tea, chocolate, honey, cocoa, fruit juice, rice, wine, beer, sugar and fruit. Include the make â€Å"Oke†, under that name bananas, oranges, pineapples and mangoes sold, may Fairtrade / Max Havelaar label.In addition there are other brands such as Ben & Jerry's (ice world 100% fairtrade), Verkade, Swiss Noir (chocolate), Penotti (chocolate spread) and Fair Trade Original (an array of products). There are also several supermark ets (such as Albert Heijn â€Å"Pure and Honest† and Lidl â€Å"Fair Globe†) that choose to sell fruit to sell under their own brand of course Fairtrade / Max Havelaar label. In January 2010, the supermarket chain PLUS the largest commitment to fair trade made. From this date all bananas Plus sells Fairtrade / Max Havelaar certified. In 2011, the SPAR supermarket organizations and ALERT followed suit.The foundation itself is acting in any of these products, it provides only the label that guarantees a fair trade. In 2004, 3% of the Dutch coffee and 2% of the Belgian coffee certified under the Max Havelaar label. In many countries there are foundations that same goal and same working method. The Max Havelaar label is now (2009) in some 23 countries and used products come from some 55 countries. Of these, approximately a half million farmers directly (and workers) benefit. These organizations have joined the international Fairtrade Labelling Organizations (FLO).The Fairt rade mark (the international version of the Max Havelaar label), with 2006 revenue growth of 40%, the largest increase was in the United States where coffee sales quadrupled. In January 2006, the Max Havelaar label a big campaign in the Netherlands to focus on products with its brand to establish. The advertising slogan â€Å"no discount, but advantage,† with a wink referring to the price war between the Dutch supermarkets, wanted the label to highlight that the products are more expensive, but that a portion of the proceeds benefit the producers them. we are going to do it big than in 2006.We want more people to be aware about the prodcuts they buy. We are going to show in our commercials small movies about were their â€Å"cheap† coffee comes from and where our coffee comes from. Also we are making a FaceBook page and a Twitter page to keep them updated. Objectives To increase awareness of the product through advertising from 36% to 46% by the end of the year 2012. A nd that more people buy our products. Target markets Is everybody who does the grocery and â€Å"anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others†.Product/service specification Nowadays you can find the Max Havelaar Fairtrade Mark not only coffee but a wide range of products such as chocolate, fruit, wine, tea, spices and even on ice and peanut butter. Also adorns the label on products such as cotton bath towels, blankets, shirts and curtains and flowers. The Max Havelaar Fairtrade Mark is the only standard that the ‘Triple P' of sustainable development – People, Planet and Profit – completely covers. Through a guaranteed fair price creates the label space for both economic development and environmental improvement and social progress.Fairtrade system that makes it a unique model with the highest standard for sustainable development. People The identity of the Max Havelaar label is primarily associated with social justice. Respect for human rights and labor standards, according to the Charter and Conventions of the United Nations, are the starting point. But social progress is not as the basis for prosperity and ecological health is destroyed. Planet Farmers realize that is why many organizations turn to organic farming. Part of the products with the Max Havelaar Fairtrade Mark also has an organic label.But the Max Havelaar label itself represents a healthy environment. Dealing with soil, water, air and biodiversity in Fairtrade bound by rules. Basic standards to be met as a condition for certification. The system also offers guidelines for further improvement. Profit And the financial area, because that's not without. The space created by a fair reward for goods supplied. Through better trading conditions to improve poor farmers Fairtrade gradually their living standards. They have tools at hand to invest in their operations and their environmental performance, with o rganic certification often represents the pinnacle.Fairtrade in the third P belongs right there. He suggests farmers are able to trust the future to work on sustainable development. Creative brief Background/introduction We are Cherry Redâ„ ¢, one of the most efficient advertising agencies. Established in 1991 we strive to offer the greatest service possible putting the client at the centre of business. Target markets Is everybody who does the grocery and â€Å"anyone who knowingly lives and want to meet others with the same respect that you take yourself expect from others†. Women respond most favourably to social responsibility messages.Design marketing materials aimed at women. The age group 25-34 respond more favourably to socially responsible messaging. People identify with fair wages and employee treatment. Wealthy people and people who buy gifts often tend to do it online and in boutiques. A great website, product reviews, and well-trained sales people will help you sell. Promotional/advertising objectives Create consumers demand and awareness for the Fair trade products Max Havelaar: proud to be fair. Promotional/advertising proposition That the products they buy must stay fair too the farmers and for the customers. Support Fair trade * Empowerment * Poverty * Conservation * Social improvement * Clean environment * Development * Transparency * Co-operation These points will make a better world. Tone of voice Serious, friendly, â€Å"green†, everyday and FAIR. Mandatory inclusions Max Havelaar fair trade logo, Max Havelaar website, available at the better supermarket. Budget and timing Promotional Designs For Campaign| Costs| Logo DesignEmail DesignPostersLeaflet DesignNewspaper Advert DesignWebsite DesignCommercial on TV| â‚ ¬50. 00â‚ ¬160. 00 â‚ ¬395,48 (25 needed at â‚ ¬15,82 each)â‚ ¬140 (2000 needed at 7p each)â‚ ¬900â‚ ¬300 paid for the yearâ‚ ¬ 11. 00| Maximum Budget Of: ? 15. 000,00| Total Cost: ? 12. 945 ,48| We want the ad’s come out in the holiday period because people will give and buy more in this season because it stands for togetherness, joy, giving and caring for fellow creature. Conclusion This was a very interesting task. Now I know more about how too make a simple promotional campaign. And also know more about Max Havelaar Fairtrade products. Such as that Max Havelaar is not a brand. Max Havelaar Foundation is part of an international umbrella: Fairtrade Labelling Organizations (FLO). I hope you have leared as much as I have.

What do we learn about the society of Messina in the play ‘Much Ado About Nothing’?

We define society as somewhere where we live, our surroundings, something in which we live, or as the oxford dictionary would say A group of humans broadly distinguished from other groups by mutual interests, participation in characteristic relationships, shared institutions, and a common culture. There are many things that play a part in our society, such as education and leisure pursuits, and this is no different to the Elizabethan times and Messina. Messina is the town in which the play ‘Much Ado About Nothing' is set. There are many different points in the play that tell us of the many different parts of society in Messina and what the town is like as a whole. However it strikes me as rather odd as to why Shakespeare set this play in a town many people at the time would not have known about. He could have just as easily set it in the hustle and bustle of London, but instead chose Messina. For one Shakespeare chose Messina because of the ease he could use ‘noting'. He could include it in his play and the audience would know it suited Messina, this is because like London, Messina is a very busy town, and in towns like that news spreads fast, another reason is that because many in Messina are not as well off as others, people will want to know things that they can use against others, a way of getting money, and a very quick way. Other reason why Shakespeare has chosen Messina is that some because they suit the play better, and some because they suit him better. Firstly, Messina is a very hurly burly seaport town, which was in turn a lot like London, however Shakespeare would have also chose it because he could have created humour easier. He could mock the public figures, and the royalty, and even mock the Spanish for losing to England (Messina was part of the Spanish empire, and not too long before had the English defeated the Spanish – the Spanish Armada) without fear of anything, whereas if he would have done this in England he could have been put up for treason. Despite him setting the play in Messina, which is a fairly unknown place to most of the audience, he still gets the audience to associate with certain characters in the play. The most noticeable character in the play, and the one most Elizabethans could have associated with would have been the two watches, Dogberry and Verges. This would have been because watches like these two would have also been around in London, but not quite so idiotic. All of these reasons are very important in the play and the image of the society of Messina we receive from the play. Noting is all the way through the play however it is in some cases purposely done, the most obvious is when Don Pedro, Leonato and Caudio are playing a trick on Benedick into thinking that Beatrice loves him â€Å"O ay, stalk on, stalk on, the fowl site – I never think that lady would have loved any man† Act 2 Scene 5 Line 89-90 (The conversion continues from line 86to line 206) Employment is a major contributing factor to any town's society. In Messina I get the feeling most are employed on the port, something in which the town was famous for. I have also picked up the idea that most in the town are working class, however the main characters in the play tend to be higher class. Leonato is the governor of Messina, however he is the not the highest ranked person in the play. Leonato is a wealthy man, with one daughter, Hero. I get the idea he is the wealthiest person in Messina, with Antonio close behind. However, when Don Pedro, Don John and Claudio enter they give us a different insight into employment in Messina. I feel that no one in Messina is actually involved in war, as these three are congratulated when they arrive home. Thus showing that it was rare to have people in Messina fighting in Battle. Don Pedro is royalty, and is also a very wealthy man. He has received all his money from inheritance and has only ever worked with the army, fighting in battles. Dogberry is a typical working class man, and I ame shown this as he is in the job of watch at Leonato's castle. A very poorly paid, boring job that anyone can easily qualify for. As we know many Messinians do not appear to be tied down with work, and have a very active social life. They often like to dance and sing, which is a very often occurrence in the Elizabethan days. I find out about a masked ball that many of the town members go to, and it appears that they are all happily enjoying the event. This seems like it is a regular occurrence in the town that everyone happily enjoys. It is also an excellent place for ‘noting' to go on. It is also a very important part in the play as this is where most noting can go on, but the twit is that no one knows who each other is, it creates the theme of illusion and deception as we find out when Beatrice is talking to a ‘masked chum' but we all know the it is really Benedick. Why, he is the Prince's Jester, a very dull fool; onlhis gift is devising impossible slanders. None but libertines delight in him, and the commendation is not in his wit, but in his villainy; for he both pleases men and angers them, and then they laugh at him and beat him. I am sure he is in the fleet; I would he had boarded me† Act 2 Scene 1 Line 120-126 (The conversation carries on from line 120 to 137) The behaviour of people on the town seems to be on the whole very good. However that is the first impression, we actually see how Messina is quite corrupt with many sneaky villains. Firstly though I feel that the Messinians treat outsiders very well, especially royalty, as we see from the greeting Don Pedro, Don John and Claudio receive. â€Å"Never came trouble to my house in the likeness of your grace. For trouble being gone, comfornt should remain, but when you depart from me, sorrow abides and happiness takes his leave† Act 1 Scene 1 Line 86-89 Leonato pays the royalty much respect and shows them utmost formality. The Messinians make everything go up in standard, and this shows signs of them going out of their way to the arrival of the royalty. Also the introduction to everyone in Act 1 Scene 1 is very long, it goes on from lines 83 to 141 until everyone is introduced to each other. However there is a much more corrupt side to the town of Messina, as we find out later in the play, anyone will be two faced and betray people if it involves a little money. The evil on comes into the play when Don John arrives as he is the main villain in the play, and we find out how he is the brains behind most of the plots, but never wishes to get his hands dirty. â€Å"Therefore I have earned of Don John a thousand ducats† Act 3 Scene 3 Line 105-6 This shows us how Don John is happy to give money away as it gets the evil deed done but also leaves him out of the equation when someone is receiving the blame. Men and women both play major roles in this play, however are treated very differently. Men are obviously the superior gender in this play, which is very normal for the time this play was performed. The man they are either married to or a father and they literally own the women. When the wedding day comes along they father of the daughter will pass her to the husband to now ‘look after'. â€Å"Give me this maid your daughter? Act 4 Scene 1 Line 23 â€Å"As freely son as God did give her me† Act 4 Scene 1 Line 24 Claudio speaks of Hero as if Leonato owns her, and then Leonato is confirming that the ownership of Hero is changing from himself to Claudio. They also seem to have other attitude towards love and marriage. They seem to abide by arranged marriages, however some obviously don't. Most of the younger chara cters in the play are single, however are chasing love but just cannot find it. If they are married they have to be very similar, as in from the same background, with the same upbringing. They also deem it very important for a woman to be unchased before her wedding day, as this is the best thing a father can offer. I can tell this as when Leonato finds out hero is ‘unchased' then the bursts into a fit of rage â€Å"Wherefore? Why, doth not every earthly thing, Cry shame upon her? Could she here deny, Do not live Hero, do not open thine eyes† Act 4 Scene 1 Line 118 – 120) (This enragement carries on from line 118 to 141) The social status also gives us an excellent insight to the society of Messina. Someone like Benedick or Don Pedro, both very clever, typically shows us someone from the upper class. They both have a good education, very well spoken and also very witty. â€Å"Then is courtesy a turncoat. But it is certain I am loved of all ladies, only you excepted, and I would I could not find in my heart that I had a hard heart, for truly I love none. † Act 1 Scene 1 Lines 109-112 This shows how witty and quick-fired Benedick is when speaking with Beatrice from lines 109 to 130 in Act 1 Scene 1 of the play. However the lower and working class is a completely different story. The character from which we receive most information about the working class is Dogberry, for one his name is very well chosen as Dogberry meant Dog Rose, this is a very common rose, and is purposely chosen to suit his class in the play. However we also learn about his class through his lines in the play. â€Å"Your are thought here to be the most senseless and fit man for the constable of watch†¦ † Act 3 Scene 3 Line 21-23 We can see form his spoken language he is also very common, he tries to be witty in the play, but is always making mistakes, by saying the wrong word, like in this extract where he says â€Å"senseless† instead of sensible. This is a very effective way of creating humour but also an effective way in showing us to the social background of this character. â€Å"She's but the sign of semblance of her honour Behold how like a maid she blushes here! † Act 4 Scene 1 Lines 31-32 This is the part in which we find out Hero is not a Virgin. Claudio describes the blushes of guilt and nothing to do with her modesty. However Leonato does not follow, and misunderstands what Claudio has said to him. â€Å"Dear my lord, if you not in your own proof Have vanquished the resistance of her youth, And made defeat of her virginity-† Act 4 Scene 1 Lines 44-46 He only thinks Claudio is confessing that they have had sex, and not Hero with another man. Upon this misunderstanding Claudio has to explain himself once more, and then Leonato realises what he is saying. Instead of jumping to the rescue of his daughter, he chooses to disown her, by slapping her and yelling at her on her wedding day. Proving to the audience how chastity of your daughter was a very important thing in Messina. To conclude, I feel we learn a lot about the society of Messina in this play. However Shakespeare does not put it straight in front of you, he hides it behind his writing, and the characters lines. We learn of all the different social statuses in Messina and also the superiority of the male gender. I feel the most striking thing about Messina though, is how corrupt it is. You get the impression that it is a very friendly, peaceful town, however as we delve further into the play we find out the truth. The audience watching this would have been able to recognise many people and parts in this play, because it is so much like Elizabethan England at the time this was performed. Many families suffered from the divide on employment and social status, and many families also saw the chastity of their daughter the most important thing a father could offer, however the thing they would most be able to associate with would have been Dogberry and Verges. The watches would have been a very strong figure in England, and would be instantly recognisable from the moment they stepped on stage and one that would be guaranteed to raise a lot of laughs in the crowd.

Spm Essay Module

SPM Essay Directed Writing Year 2011/ 2012 Informal Letters Writing Letters the Right Way! This week we will take a look at letter writing. Generally, students are taught to write two types of letters – formal letters and informal letters. Informal letters are easier to write in terms of format, language and tone. These letters are sometimes called social or friendly letters. Examples of informal letters include letters to family members and friends. When writing an informal letter, remember to use the right format. Format of Informal Letters: use the most common salutation _____________, include the writer’s address and ate in the upper right hand corner. The date can be written in different forms. (7th September 2009, 7 SEPTEMBER 2009 or 7. 9. 2009) _____________, _____________. _____________. Dear _______, ____________________________________________________________________________________ _____________________________. _______________________________________________ _____________________________________ ____________________________________________________________________________. ____________________________________________________________________________________ ________________________________________________________________________________________. nclude a suitable complimentary close. (Your loving daughter) Do not use ‘Regards’ as it is considered slightly more formal and distant. Also, do not use ‘Best Wishes’ as this is considered inappropriate. Reminder! – When you write an informal letter†¦ ? Do not use slang words. ? Do not use words which are in a language other than English. This means you cannot write ‘Dear Abah’, or ‘Dear Amma’ even if that is how you address your parents. ? Do not sign off with ‘Love and Kisses’. Keep that for your personal letters. _________________, _________________ TOPIC: HEALTHY LIFESTYLE Your Task:You received a letter from your pe n pal. In the letter, she expressed anxiety of gaining weight. Write a letter to her giving suggestions about how she can reduce weight. Below are the suggested ideas that you would include in your letter. Diet ? Balanced diet to provide sufficient amount of nutrients ? Enjoy plenty of whole-grains, fruits and vegetables Exercise ? Exercise regularly helps to burn calories and manage weight ? Trade some coach time for physical activities ? Eat moderate portions ? Take stairs instead of elevator ? Eat regular meals ? Walk to near destinations ? Drink plenty of water ? Avoid late dinners

Customer service Essay Example | Topics and Well Written Essays - 2000 words

Customer service - Essay Example It has become a need for most and strives to satisfy their taste buds and continues to grow (Cantalupo, 2004). Each country has its own Country Manager and General Manager that look after the proceedings of the network existing in that country. Furthermore management is diversified in each city and each outlet to make the responsibilities defined yet all the outlets are connected in a chain and part of a supply chain that ensures safe and healthy food for the valued customers. Its various departments work efficiently and coherently with each other to achieve good quality and excellent service. Time management is the major factor in running such a vast chain of quick service restaurants. For this the supply chain management module is the key to everything. Suppliers need to be trusted and responsible identities as the supply of raw material should be smooth and timely. They have to keep backup of stock so that there is no possibility of shortage or unavailability of order (Lessnau, 20 04). For this they need to keep a constant track of each and every supply of raw materials and require coordination among all departments. During our interview at McDonalds I was told that they forecast three months while managing their supply chain. For instance, now in the month of April, they were forecasting the supply until July and keeping all factors in mind to ensure that there is no shortage or other issues. This requires a coherent hierarchy of authorities and coordination among departments thus giving rise to proper and smooth vertical as well as horizontal communication (Phillips, 2004). The service process at McDonalds is based on Physical or service product bundle theory. They are a restaurant that has its USP not just in the product they are providing but also the service that accompanies with it. Another major aspect of the design process of McDonalds is their face to face interaction with their customers. All of their sales take place after interaction with a McDona lds rep and this is why they play such an integral role in the whole design process. Whether it is the restaurant counter, drive through or hotline for delivery, customers make their purchase through the representative (Chase, Jacobs & Aquilano, 2004). With so many channels of sale in place, it is imperative to have a service process that is flawless. With millions of customers rolling in everyday all around the world and tones of food being sold, any glitch in the design process could prove fatal. In this report, we will be studying the current service process system in place at McDonalds and proposing a new and improved one for them. The service design blueprint The process in place in McDonalds is structured on exquisite supply chain management module that makes it the success it is today. Following is a blueprint of the ordering process when a customer places an order at McDonalds. The above blue print explains how the restaurant backroom functions when a customer places an orde r. This shows the movements of the ingredients from the time the order is placed till the time the order is finally delivered to the customer. However, one thing missing in this is the process where the raw material or the supply chain is being handled. Following is a separate module that McDonalds have in place for that: As displayed in the process

Good Documentation is Good Communication Nursing Care Plans Essay

Good Documentation is Good Communication Nursing Care Plans - Essay Example This essay approves that despite so many potential beneficial aspects covered in the nursing care plan, it continues to be regarded as a mere additional burden to work or just a waste of time. It is a sorrow to see this reflection of some experts in the healthcare system. A document as an additional attempt to make more scientific and applicable the care system is the nursing care document. Its preparation, maintenance, usage, application, and respect can certainly add to the good documentation practice. And good documentation practice has always been a preferable and better means of good communication. In an attempt to explain the crucial points for patient’s care, a nurse may be required to depart from much of her on-duty time. This loss of time can also become a cause of less potential care imparted to the patient in the span of specific time. A plan, its document can ease the need of explanation and ensure more specificity and knowledge to the learner. This report makes a conclusion that it is thus essential to maintain twenty-four hour outcome summaries in documented form. The document should be updated daily in the progress notes by the responsible registered nurse. This nursing care plan document should include any difficulties observed during the process of achieving the set goal. It should also include any changes and or/ deviations that were made in the care plan and family’s contribution in an attempt to achieve the document specified goal. The plans that are required to address an incurable but manageable ailment or symptom should be addressed.

Medical Anthropology Essay Example | Topics and Well Written Essays - 1750 words

Medical Anthropology - Essay Example Given these two definitions, it leads us to the assumption that some illnesses may be caused by certain diseases but these diseases are not necessarily a result of being feeling ill. An understanding of these two basic concepts is important especially when medical specialists are to diagnose patients who are from a culture that is different from their own. Social scientist have always lobbied to acknowledge the socio-historical upbringing if we are to understand a phenomenon, and the medical field should not be excluded from that. In fact, many literature like Joralemon’s â€Å"Exploring Medical Anthropology†, argues for the equal recognition of the societal context when giving diagnosis. This is because the socio-cultural aspect of a person will greatly affect his or her perception of himself in relation to the kind of illness the person is experiencing. Medical professionals may even be surprised at how much relevance these â€Å"inner thoughts† bear to help th em discover the true cause of certain diseases. Closely related to the terms disease and illness is also another controversial and contested subject in the medical science arena – the notion of â€Å"self†. ... This became the trend after the emergence of a long-standing hard and fast boundary between hard science and soft science, between real and folk medicine and both social science and natural science isolated each other when in fact, it should complement each other and should work hand in hand. The emergence of a new branch of anthropology eventually proved the abovementioned notion fallacious and insufficient; a serious claim against something that has prevailed during the majority of the scientific revolution. Medical anthropology provided a platform to bridge the gap between the social and natural sciences. After all, what the natural sciences discover or learn; it will in due course apply to social beings. Hence, it is irrelevant to create a strict dichotomy between social and natural sciences especially when we are in the pursuit of understanding cultural-specific diseases and illnesses and arriving at long-term solutions to address it. And Joralemon’s book provided an exte nsive discussion on the importance of incorporating the abovementioned socio-environmental aspect in the medical realm. The introduction of culture as an important facet in the business of health simultaneously (and perhaps unintentionally) evolved with the notion of â€Å"self†. In anthropological terms, there have been many definitions of the â€Å"self† and these include the following: (1) the self as the individual body, understood in the sense of the lived experience of the body self – hence, referring to the physical aspect. (2) The second definition of self ascertains the representational use of the body as a natural symbol with which to think about nature, society, and culture (Mary