Journal Essay Example | Topics and Well Written Essays - 250 words - 57

Journal - Essay Example Sheehan terms the advertisement as a perfect example of social responsible advertisement (243). The author further points out that the form of marketing increases the corporate value of an organization (Sheehan 243). However, the Benetton’s Death Row Campaign is my most detestable advertisement. The advertisement has an objective of creating a human feeling on the people who are convicted with death rows. The execution of the advertisement was also poor. The advertisement used picture insertions of people who are on the death rows across the United States. The advertisement is not social responsible. It creates a negative perception of the people against the justice system. Any corporate advertisement should show support of state institutions or not portray them in a negative image. In addition, Sheehan cites that an organization should not put itself in a position whereby they would gain from the miseries of the society (257). The author is also of the assumption that this is an opportunistic strategy (Sheehan