Vitasoy distribution background Essay Example

Vitasoy distribution background Essay Example Vitasoy distribution background Essay Vitasoy distribution background Essay Product line from a single product to product diversification, a tea, milk, Juice and other beverages to meet the needs of different consumers. Vertical distribution system: The Vitas International Company limited in Hong Kong is Vertical pipeline system . Vitas is through to set up branch offices in various Shanghai, direct delivery and management of major retail store. Control by the manufacturer in order to establish a strong vertical marketing system. Before that, Vitas also sold through tillers, distributors to the daily delivery. The Vitas vertical pipe system established on manufacturers holding and control . Vitas in the Chinese market sales of the vertical pipe, set the foundation, paving the way for the future development. Vitas branch office established across the distribution channels through the manufacturer, and then to select distributors, and then to the retailer, and finally to the needs of consumers. Vitas dominates distributors and retailers in an entire sales pipeline and develop a flexible price, depending on the region Vitas distribution advantages: Maintain the cooperative relationship transportation of the materials are quite good, but more important is the relationship, Especially in China, about the ways of the world, relationship Good interpersonal skills will enhance the status of the pipeline, therefore Vitas can develop in everywhere Relationship between middlemen and manufacturers are cooperative relationship base on common purpose. Vitas has given many incentives. Vitas has given many incentives. For example, are the best-selling products. Vitalitys advertising and the cost of support is first class, many Vitalitys TV magazines and other media advertising. This is free promotion. At the same time, the delivery of timely and accurate, special subsidies and rebates show Vitas done pipeline motivation is very good. So that, distributors, and retailers are very happy to cooperation with Vitas companies, to maintain a balanced and stable development. Avoid conflicts of interest Vitas company has limit the price to distributors and retailers. Profits are estimate, reasonably good distribution for the interests of each layer. To achieve a win-win situation. The concept of conflict is not exist, Vitas focus on communication, to listen objectively and evaluation of views on all aspects . Logistics system, distributors, management department, storage and transportation companies, financial institutions and insurance companies Arrangements for distributors in the management department, Vitas is handy to deal with the problem of the production areas. Transportation and warehousing logistics company reached an agreement.